Paraphrasing Essay Example | Topics and Well Written Essays - 250 words - 4

Paraphrasing - Essay Example While comparing the results for CO2 and H2, hydrogen gas follows the Ideal Gas Law producing the major component of gas. The data related to the first two trials of H2 was not considered for the fact that the gas had got away from the flask; that is why the average of H2 produced in moles appears lesser than moles of CO2 produced. The reaction of Mg and HCl gave a more ideal gas product than the gas product from the CaCO3 reaction. The Ideal Gas Law has its own limitations in assuming that the gas particles do not attract each other and they do not have any finite volumes. These assumptions explain the difference between actual yields and the theoretical yields of the gases. If van der Waals equation is to be used for calculations then the difference will significantly narrow down because the equation bears in mind the volumes and attraction of the gas particles. Gas particles leakages further explain the inaccuracy of the results. It would be appropriate to repeat the experiment wit h the correct volume of the gas in the system to eliminate this

Emotions in the workplace Essay Example | Topics and Well Written Essays - 1500 words

Emotions in the workplace - Essay Example Emotions play an important role not only in a personal life of a person but also in his social and professional life. Hence, people who know how to handle their emotions intelligently, tend to succeed in their personal and professional lives. However, for emotions to be handled intelligently, it is important to know the different concepts of emotions. Emotion recognition is one of the most important aspects of emotional intelligence. Emotions of a person affect his communication pattern to a great extent, as emotions not only influence the thinking pattern of a person but also influence the physiology of a person. The behavior of a person is a result of an emotional state that he is going through. Hence, different emotions create different types of physiological changes in human being (Barlow and Maul 2000). They create physical activities and impulses that motivate a person to behave in certain way (Frijda 1986). For example, if a person is sad, he will sit with slouched shoulders and if a person is feeling happy, he will communicate openly and will display pleasant expressions on his face. This shows that different emotions are accompanied with different body gestures and expressions. Hence, if one needs to know how a person is likely to behave or react, one should read the emotion related clues given in his body language (Barl ow and Maul 2000). The ability to read the emotional state of a person through physical clues is known as emotion recognition. According to Mayer et al. (1990), emotion recognition is an â€Å"accurate appraisal and expression of emotions in oneself and others† (Elfenbein, Marsh and Ambady 2002). Emotion recognition is the ability to perceive other people’s emotion. It has been found that it is easy to read emotions from facial expressions of a person than from any other body language clues. Hence, it is vital to have an ability to read facial expressions (Elfenbein, Marsh and Ambady 2002). As emotion recognition is

King Lear Shakespeares Essay Example for Free

King Lear Shakespeares Essay Dylan Thomass Do not go gentle into that good night was influenced by William Butler Yeatss Lapis Lazuli and William Shakespeares King Lear but the villanelle bears a stronger resemblance to Shakespeares play. The attitudes toward how an individual lives in the face of impending death, explored by Thomas, are similarly examined with the portrayal of Gloucester and Lear. Dylan Thomass Do not go gentle into that good night has been noted to bear the influence of and even echo W. B. Yeats, especially Lapis Luzuli, and, secondarily via this poem, Shakespeares King Lear. One scholar notes its Yeatsian overtones (Fraser 51); another judges Thomass villanelle to have much of the concentrated fury of expression which the poetry of the older Yeats contained, but more tenderness and sympathy (Stanford 117), and goes on to say. , citing Lapis Lazuli, that Yeats described the poet as one who knows that `Hamlet and Lear are gay' (118). William York Tindall cites not only Lapis Lazuli but also Yeatss The Choice as sources (204). Another scholar seems to skip over Yeats entirely (though his own phrasing echoes line 1 of Lapis Lazuli), seeing the Grave men/blind tercet (which contains the injunction to be gay) as perhaps invok[ing] the Miltonic (Tindall also mentions Milton 205) and the effect of the phrase be gay as rather hysterical sentimentality (Holbrook, Dissociation 53); of the earlier Wise men/lightning verse, however, he says The images are merely there, histrionically, to bring in the phrase `forked no lightning to give a Lear-like grandeur to the dirge (52). I would like to propose that Do not go gentle into that good night bears a much stronger and more direct connection to Shakespeares play than is suggested by references to Yeats or to Lear-like grandeur. I would like to propose that the attitudes towards deathor, more precisely, the attitudes towards how one lives in the face of impending deaththat Thomas explores in this poemthe implied attitude his speaker attributes to his direct audience, and the one he urges be adopted in its placeare similarly explored in King Lear and dramatized in the characters of Gloucester and Lear. I also propose that the voice we hear in Do not go gentle may not be a directly lyric speaker but an obliquely drawn persona, that of Gloucesters son Edgar. Further, when read in the shadow cast by King Lear, the tone of Thomass poem grows dark indeed. Do not go gentle into that good night is addressed to Thomass father, David John, known as D. J. According to biographer Paul Ferris, D. J. was an unhappy man a man with regrets (27); born with brains and literary talent, his ambition was to be a man of letters, but he was never able to advance beyond being a sardonic provincial schoolmaster in South Wales, feared for his sharp tongue (26-33). After his first serious illness, thoughcancer in 1933A mellowing is said to have been noticeable soon after; his sarcasm was not so sharp; he was a changed man (104). As he grew more chronically ill in the 40s, mostly from heart disease and with one of the complications being trouble with his sight, the mellowing intensified: As Ferris puts it, It must have been [D. J. s] backbone of angry dignity that his son grieved to see breaking long after, when he wrote `Do not go gentle into that good night' (27), and the poem is an exhortation to his father, a plea for him to die with anger, not humility (259). The poem was first published in November, 1951, in Princess Caetanis Botteghe Oscure, on consecutive pages with Lament, a dramatic monologue spoken by an old man on his deathbed who recalls his rollicking youth and middle-age spent in the pursuit (and capture) of wine, women, and song, but who has married at last in order to obtain a caretaker, and must suffer pious comforting in his final, helpless days. (Bibliographic evidence suggests the two were also composed, or at least finalized, more or less simultaneously; Kidder 188.) In the letter to Caetani that contained Do not go gentle, Thomas remarked that this little one might well be printed with [Lament] as a contrast (qtd. in Kidder 188). As Ferris suggests, it would be difficult to over-estimate D. J. s influence on his son: . . . the pattern of [Dylans] life was in some measure a response to D. J. Thomas and his wishes. For the early books that Dylan Thomas read, the rhythms he absorbed, and probably for his obsession with the magic of the poets function, he was indebted to D. J. (283). Prominent among those early books read by Thomas are the works of Shakespeare. In 1948 (and Thomas might have begun his, as usual, protracted drafting and revision of Do not go gentle in 1945, after D. J. suffered a nearly fatal illness; Tindall 204), Thomas wrote a journalist that D. J. s reading aloud of Shakespeare seemed to me, and to nearly every other boy in the school, very grand indeed; all the boys who were with me at school, and who have spoken to me since, agree that it was his reading that made them, for the first time, see that there was, after all, something in Shakespeare and all his poetry. . . (qtd. in Ferris 33; his ellipses). That Thomas was familiar with and admiring of Shakespeare is, of course, no surprise, but his direct linkage of his father with Shakespeare, particularly at this point in time, is interesting, and he demonstrated more than familiarity with King Lear: In 1950, during one of his reading tours in America, he spent an evening with novelist Peter de Vries (who would later use Thomas as the basis for the poet Gowan McGland in Reuben, Reuben) and, among other conversational gambits, declaimed some Lear (de Vries, qtd. in Ferris 233). That he was equally well-immersed in Yeats is verified by the fact that poems by Yeats were among those he performed on his 1950 tour of

Customers Needs of Marks and Spencer

Customers Needs of Marks and Spencer Introduction of Marks and Spencer In 1998, Marks and Spencer became the first British retailer to make a pre- tax profit over  £1 billion, but a few years later it plunged into a crisis which lasted for several years. They cant meet the customer expectations and need longer lead time on the production. However, after changing their company CEO, Marks and Spencer started improve due to a substantial number of changes in operation management. It included dynamic and cheaper supply chain, improve the products design and quality, and good identification and service of market segments. 1.1 The identification of different customer needs on MS clothing ranges Marks and Spencers (MS) has divided into three types of clothing ranges that are Perfect and Classic range, the Autograph range, and he Per Una range. Each range has been developed to a different target segment customer of the women clothing market. Marks and Spencer must identify what their customer needs to meet their customer expectations and improve the products. Customers will tend to judge the products and services according to their judgement to compare the price, quality, promotions, values, and pre and post services together with competitors to determine which brand they like. Marks and Spencer using the demographic segmentation to identify what their customer needs. Mark and Spencer target their customers by age, gender, income, social class, and the others. This is because customers will change their needs and wants anytime. So that, Marks and Spencer should be aware this issue occurs. 1.2 Customer Needs Customer needs is to meet the customer expectations or customer needs and wants. We need to do the market research to find out what products the customer likes and identifies emerging opportunities (No author, 2011). The products can influence the customer needs and wants such as the price, location, design, culture, and the others. 1.3 Perfect and Classic Ranges The Perfect and Classic ranges are aimed to serve the core customers of Marks and Spencer. Marks and Spencer core customers are target under 35 to 55 year old men and women. Perfect collection is designed the clothing in basic and simple way and they include plain, white shirts, black roll-neck sweaters and jeans. The clothing must be machine washable, non-iron, and tumble-dry friendly for the busy lifestyle customers. These range customers who is looking for appreciate practical, good quality, and value at reasonable priced. Besides, the design must be timeless that means the design not outdated from time to time. The Classic Collection was aimed at more mature customer and tends to serve into different style such as smart, elegant, and confident style for their customers. The designs for these ranges are limited and ensure the customers can find their suitable clothes. 1.3.1 Age and Gender Perfect and Classic Range in Marks and Spencer their core customers are target under 33 to 55 year men and women. Marks and Spencer must determine these range customers what are their age and gender before designing the clothes. This is because easier for the designer designing the clothes. 1.3.2 Income and Social Class Income and social class can show a customer buying behavior. As we can see, Perfect and Classic range customers their income and social class not so high. Therefore, they required appreciate practical, good quality, and value at reasonable priced. Marks and Spencer must meet their customer expectations. 1.4 Autograph Range The Autograph range was launched in the spring and summer in year 2000 and it is a new seasonal range. This range is to bring cutting-edge design to wider the audience within a unique environment. These range designs were done by Julien Macdonald, Philip Treacy, and Sonja Nuttall who are the recruiting best designers in Marks and Spencer. This design was developed a range of clothes, men and women accessories. It is providing a more up-market range of clothes for Marks and Spencer core market. Autograph range brings the top designer collection to Market and Spencer customers at high street prices, within a designer boutique environment. However, in the autograph range limited to spring and summer range with merely 60 colours style every season. Autograph range designs a bit like formal wear or elegant clothing. For example, the elegant clothing can wear to work or shopping. 1.4.1 Income and Social Class As we know, Marks and Spencer Autograph range products are more expensive. Their customers are willing to spend their money to purchase the luxury products. It shown that, Autograph range customers have high income and high social class. 1.5 Per Una Range Per Una range was launched on 28 September 2001. Per Una range target customers were the fashion-conscious women aged between 25 to 35 year old, sizes 8-18. This collection is providing the high quality materials and the designs are the latest trends design. Besides, the products of Per Una range sold under limited edition, which makes the products unique in the market. Besides that, the prices were 10% more expensive than other Marks and Spencer ranges. 1.5.1 Age and Gender For age and gender in Per Una range, Marks and Spencer their target customers are under the aged between 25 to 35 fashion-conscious young lady. Around this aged ladies like to buy the trendy or fashion clothes especially the limited edition because its very unique and small quantity in the market. So, the Marks and Spencer designer must identify their age range to design the limited edition clothing for the customers. 1.5.2 Income and Social Class In the new generation, most of the young ladies liked to show how rich they are or their social level. Per Una range are very suitable for the ladies who like to buy the trendy or fashion clothes especially limited edition to show out their social level and how rich they are. Identification and explanation of order winners and qualifiers In Marks and Spencer, they are very clear on their order winners as well as their order qualifier. Marks and Spencer as the top retailer in UK, the order winners and order qualifier for each range are identified. This can make the customers perceived the clothing produced by Marks and Spencer is high quality and competitive prices meet their customer expectations. In Marks and Spencer, each range clothing has different order winners and order qualifier to target different customers in UK. 2.1 Order Winners Order winners are those competitive characteristics that cause a firms customers to choose that firms goods and services over those of its competitors. It can be considered to be competitive advantage for the firm. It usually focuses on rarely more than two of the following strategic initiative. It included price or cost, delivery speed, delivery reliability, quality, product design, flexibility, brand image, and after-market service (No author, 2008). 2.2 Order Qualifier Order qualifiers are those competitive characteristics that a firm must show to be viable competitor in the marketplace (No author, 2008). The firm is responsible for providing the order winners and order qualifier that enable the products to win orders in the marketplace. This process must start with the corporate strategy and help the firm to continue operating or to wins the customers business (Hill, 2000). The order winners and qualifiers are both specific in market and time. They work in different combinations such as different market and different target customers. Therefore, the customer needs are the key factor that influence the order winners and order qualifiers principle makeover (Nemetz-Mills, 2001). 2.3 The correlation and influences of order winners and qualifiers in MS clothing ranges. Perfect and Classic Ranges Autograph Ranges Per Una Ranges Product Range The range is limited to its classical style and return to basics trend The range is based on designer wear trend and available at selected boutique store The range is focused on high quality and fashion trend design Design Changes The design standardise with multifunctional clothing The design is seasonal range and focus on spring and summer The design of its product is latest trend and changes monthly Price Value at reasonable pricing High street pricing High street style at affordable pricing, 10% more expensive than other MS ranges Quality High quality and functional clothing High quality, based on the summer and spring trends High quality, limited edition and trend designs Sales Volume [SKU] Large volume Limited and available at the selected boutique store Very small volume and limited edition Order Winners The reliability of its product functional from wash to tumble-dry High quality and clothing design ranges based on seasonal trends The design based on its design and appearance and its limited edition trends Order Qualifiers It focusing for quality and value at reasonable pricing It focusing on its competitive high street pricing of it clothing range Affordable price and high quality Operations Priorities The operations prioritised on its clothes cost The operations prioritised on its clothes quality The operations prioritised on its rapid and flexibility changes of it clothes trends 2.4 Perfect and Classic Ranges Perfect and Classic ranges are emphasise to standard design that mean the fashion is not the out-dated design or timelessness design. Perfect Collection customer who is looking for appreciate practical, good quality, and value at reasonable priced. This collection is carrying on Marks and Spencer tradition of reliability and buying experience and the sourcing is more low cost producers. Classic Collection is focusing on more mature customers. The design for these ranges are timeless and not just the latest fashion. It is to ensure the customers can find the suitable products. 2.5 Autograph Range The Autograph range is design the clothing on seasonal range that are spring and summer. Besides, it is offering exclusive collection of products on high street prices. The OWC comprises of the product more stylish, designer boutique, service package, store layout, and high street pricing. Moreover, quality control (QC) is very important to control the product quality. Marks and Spencer has obtained the products for the suppliers who have strengths in product or material development (Harrison Pavitt, 2003). 2.6 Per Una Range Per Una range is aimed to serve the target customers aged between 25 to 35 year old women who are fashion- conscious. This collection was provided the high quality materials, latest trends, individual cuts, fanatical attention to detail, and ease of shopping (Harrison Pavitt, 2003). Besides, the collection was sold under limited edition and the design changes in monthly. So that, the prices was 10% more expensive than other MS ranges. The operations prioritised on its rapid and flexibility changes of it clothes trends. Polar Diagram approach assessment and comparisons of different operations performance in MS clothing ranges. 3.1 Polar Diagram Tabulation Table Perfect and Classic Ranges Autograph Ranges Per Una Ranges Quality 4 5 5 Speed 5 3 2 Dependability 3 4 5 Flexibility 5 3 2 Cost 3 4 5 The polar diagram above represented the five performance objectives of Marks and Spencer. Marks and Spencer must know the different of the clothing ranges and analyse it. 3.2 Perfect and Classic Ranges Perfect and Classic range should emphasis on flexibility, and speed because it get the highest scored in polar diagram. 3.2.1 Flexibility Flexibility means that Marks and Spencer able to innovate the product and design the latest trends. This is because Perfect and Classic collection can be more fashion. 3.2.2 Speed Speed means the rate of response and delivers on time to the customers. It shows that how Marks and Spencer organisation communicate with the customers. From the polar diagram above, Perfect and Classic ranges get the highest scored in terms of speed. This is because all the products design are returns into simple and basics. So, the produces and deliver time will not be longer. 3.3 Autograph Range Marks and Spencer should look into the quality to enable the Autograph range can compete in high street market. 3.3.1 Quality Good quality is essential to maintain Marks and Spencer brands image. From the polar diagram above, Autograph and Per Una ranges get the highest scored in quality. It is due to Marks and Spencer has high quality control. 3.4 Per Una Range Marks and Spencer should emphasis on dependability and cost in Per Una range because it is the limited edition and the prices more expensive that other ranges. 3.4.1 Dependability Dependability refers to the reliability of the products. In Per Una range, it scored top among other ranges. The design is latest trends and limited edition and reliability products. In this range, Marks and Spencer targeted the fashion-conscious young women between 25 to 35 years old. 3.4.2 Cost In this area, Per Una range get the highest scored among other ranges. This is because these range design are limited edition, changes monthly and need to produce in high quality. Therefore, the production cost will more expensive than other ranges. Appendix 4.1 Appendix A Logo Company and Products Logo Previous Marks and Spencer Logo New Marks and Spencer Logo presented in 2004 Per Unas logo, three heart shapes 4.2 Appendix B Three Ranges Clothing 4.2.1 Classic Collection Classic Collection Pure Cotton Swirl Classic Collection Floral Border Neckline Jersey Top Dress with Scarf Classic Collection Large Collar Classic Collection Front Belt Pull Ruched Jacket On Trousers 4.2.2 Autograph Range Autograph Shower Resistant Trench Autograph Exclusive Pure Silk Floral Coat with Belt Dress with Belt Autograph Cotton Rich Crochet Autograph Pure Silk Paisley Print Lace Waistcoat Top 4.2.3 Per Una Range Per Una Pure Linen Bold Stripe Per Una Linen Blend Floral Prom Dress Appliquà © Shift Dress Per Una Crossover V-Neck Zebra Per Una Pure Cotton Tie Dye Print dress Camisole Top

Physics of Skydiving Essay -- Sports Physics Sky Diving

The Physics of Skydiving What Is Skydiving? Skydiving is an adrenaline-based sport with a fairly simple concept -- jump from a high place (usually out of a plane) from several thousand feet above sea level and hope and pray for a safe landing. This safe landing is often times achieved through the use of a device called a parachute, which enables the skydiver to reduce his speed to such a point that colliding with the earth will not be fatal. This paper will explain a few of the key concepts behind the physics of skydiving. First we will explore why a skydiver accelerates after he leaps out of the plane before his jump, second we will try and explain the drag forces effecting the skydiver, and lastly we will attempt to explain how terminal velocity works. Acceleration Due To Gravity Why does a skydiver accelerate as he leaps from the plane? The answer to this question is relatively simple: gravity. Gravity acts on all bodies in the universe, and each bodies' gravitional effects are related. The body that the majority of the human population is affected by is the planet earth. The gravitational acceleration produced from earth is approximately 9.8 m/s^2, which changes slightly as you move closer to or away from the earth's center of mass. Lets examine an instance for which a person named Joe prepairs for his first skydiving experience. Joe gets on a plane with an instructor and heads towards the sky. First off, while Joe is in the plane, he does not constantly accelerate downward, assuming the altitude of the plane remains constant. Why might this be the case? Newton's Second Law states, "The acceleration of an object is directly proportional to the net force acting on it and inversely proportional to its mass" ... ...e equals mass times acceleration, and mass is constant, acceleration must then be equal to 0. Thus velocity has reached its max and is now constant. Here is an example of how air resistance affects two different bodies. Interestingly enough, one can actually change their "terminal" velocity. For instance, if Joe were to jump out of the plane and position in the prone, spread eagle position, his surface area would be at his maximum. Thus the terminal velocity he would reach would be lower than the terminal velocity he would reach if he dove from the plane head first. When Joe transitions from spread eagle to the head first position, his surface area decreases, thus allowing for an increase in speed. With the knowledge of these concepts of physics, one should now be able (with training) to safely partake in skydiving. A safe landing should not be an issue! Physics of Skydiving Essay -- Sports Physics Sky Diving The Physics of Skydiving What Is Skydiving? Skydiving is an adrenaline-based sport with a fairly simple concept -- jump from a high place (usually out of a plane) from several thousand feet above sea level and hope and pray for a safe landing. This safe landing is often times achieved through the use of a device called a parachute, which enables the skydiver to reduce his speed to such a point that colliding with the earth will not be fatal. This paper will explain a few of the key concepts behind the physics of skydiving. First we will explore why a skydiver accelerates after he leaps out of the plane before his jump, second we will try and explain the drag forces effecting the skydiver, and lastly we will attempt to explain how terminal velocity works. Acceleration Due To Gravity Why does a skydiver accelerate as he leaps from the plane? The answer to this question is relatively simple: gravity. Gravity acts on all bodies in the universe, and each bodies' gravitional effects are related. The body that the majority of the human population is affected by is the planet earth. The gravitational acceleration produced from earth is approximately 9.8 m/s^2, which changes slightly as you move closer to or away from the earth's center of mass. Lets examine an instance for which a person named Joe prepairs for his first skydiving experience. Joe gets on a plane with an instructor and heads towards the sky. First off, while Joe is in the plane, he does not constantly accelerate downward, assuming the altitude of the plane remains constant. Why might this be the case? Newton's Second Law states, "The acceleration of an object is directly proportional to the net force acting on it and inversely proportional to its mass" ... ...e equals mass times acceleration, and mass is constant, acceleration must then be equal to 0. Thus velocity has reached its max and is now constant. Here is an example of how air resistance affects two different bodies. Interestingly enough, one can actually change their "terminal" velocity. For instance, if Joe were to jump out of the plane and position in the prone, spread eagle position, his surface area would be at his maximum. Thus the terminal velocity he would reach would be lower than the terminal velocity he would reach if he dove from the plane head first. When Joe transitions from spread eagle to the head first position, his surface area decreases, thus allowing for an increase in speed. With the knowledge of these concepts of physics, one should now be able (with training) to safely partake in skydiving. A safe landing should not be an issue!

Martial Arts Swot Analysis

Mixed Martial Arts SWOT Analysis Mixed Martial Arts is a company provides a safe, realistic martial arts training environment that will allowed the students to grow in their confidences by developing the student’s physical attributes, mental strength, and indomitable spirit. STRENGTHS -A focus on community awareness’s by teaching self defense for all ages -A focus on child development and discipline in society -A focus on continued education for adults and groups of interest -The ability to teach all ages about different types of martial arts and explore the abilities of learning them. – Limited startup risk Family friendly environment; great for the whole family – Provides counseling to individual who have been previously attacked WEAKNESSES – Competitors offer similar options – We are offering to a specific target market which could hurt us if competition is offering to larger target market. – Limited flexibility in programs – Competitors have more experienced staff. – Availability of space. If the locations are limited, then the class sizes are limited and there for we would be limited on how many per class at a time. OPPOTRUNITIES – Urban, city location or locations with large populations. Women’s and children self defense classes. – Exploring ADHD and other disabilities or handicaps that can benefit from martial arts. – Tournaments or competitions hosted by our facility. – An in facility store that sells items like martial arts gear and clothing, training equipment, and self defense items like pepper spray or tasers. – Expansion for online sales THREATS – Dwindling local population – A shortage of equipment – Too many local competitors – A poor economy – Changes in regulations can impact the business – Continual insurance costs increasing – Increase in price inputs can cause upward pricing

BIOLOGY VOCABULARY AND ASSESSMENT Essay

1. Binomial nomenclature: Linnaeus’s system of naming organisms, giving a scientific two-word name to each species- the first part being the genus, and the second the species 2. Class: taxonomic group that contains one or more related orders 3. Classification: grouping of organisms or objects based on a set of criteria that helps organize, communicate, and retain information 4. Division: taxonomic term used instead of phylum to group related classes of plants and bacteria 5. Domain: taxonomic group of one or more kingdoms 6. Family: taxonomic group of similar, related genera that is smaller than a genus and larger than an order 7. Genus: taxonomic group of closely related species with a common ancestor 8. Kingdom: taxonomic group of closely related phyla or divisions 9. Order: taxonomic group that contains related families 10. Phylum: taxonomic group of related classes 11. Taxon: named group of organisms ex: phylum, species 12. Taxonomy: branch of biology that identifies, names, and classifies species based on their natural relationships. CH 17 SEC 2 13. Character: inherited morphological or biochemical feature that 14. Cladistics: taxonomic method that models evolutionary relationships based on shared derived characters and phylogenetic trees 15. Cladogram: branched diagrams that represents the hypothesized phylogeny or evolution of a species or group; uses bioinformatics, morphological studies, and information from DNA studies 16. Molecular clock: model that uses comparisons of DNA sequences to estimate phylogeny and rate of evolutionary change 17. Phylogney: evolutionary history of a species  CH 17 SEC 3 18. Archaea: the species classified in Domain Archaea 19. Fungus: unicellular or multicellular eukaryote that is stationary, absorbs nutrients from organic materials in the environment, and has cell walls that contain chitin 20. Protist: unicellular, multicellular, or  colonial eukaryote whose cell walls may contain cellulose; can be plant-like, animal-like, or fungus-like 17.1 ASSESSMENT QUESTIONS: 1. It is easier to communicate and retain information about organisms when they are categorized into groups. 2. In the name given to an organism according to binomial nomenclature, the first part is the genus name, and the second part is the specific epithet, or specific name, that identifies the species. 3. In modern classification systems, people could classify organisms not only on morphological and behavioral characteristics, but also included evolutionary relationships. 4. The giant panda is of the Animalia Kingdom, Chordata Phylum, Mammalia Class, Carnivora Order, Ursidae Family, Ailuropoda Genus and Melanoleuca Species. 5. Since the phyla includes multiple classes, there would be more biodiversity in the phylum than in the class. 6. Taxonomy involves classifying species, but systematics involves discovering new species and relationships. They incorporate information from taxonomy in their studies.